Why Digital Marketing is Important to Grow Your Business ?

Nowadays Digital Marketing has become one of the most commonly used phrase. Although it’s easily used in a sentence, but quite often it is not defined accurately. For some it’s a synonym for “Internet Marketing” while others describe it as marketing using electronic devices.

So let’s understand,

What is Digital Marketing?

Digital Marketing is the best part of the IT Services. Digital marketing is the promotion of business products or brands via one or more forms of digital technologies to attract, engage and convert customers online.

Only 10 years back, if a business needed to connect with target clients they would advance utilizing traditional marketing mediums, for example, TV, radio, print. Basically on the grounds that that is the place the potential clients' utilized to invest their time. Anyway as people developed our innovation propelled offering ascend to a digital revolution. To simply state, people started spending more time on online platforms such as Google, Facebook, Instagram, YouTube etc to stay acquainted with news, entertainment and commerce. Hence, today our lives run on a click.

Why Digital Marketing Matters for Business?

The amount of time we spend connected to our electronic devices increases every day. In fact, Americans spend over 11 hours each day using electronic devices. I know what you’re thinking: “but there are only 24 hours in a day.”

This might scare you, but we’re so close to spending every hour on electronic devices, digital marketing is more important and impactful than ever before. Without digital marketing efforts, you stand to reach almost no one. As a result, your business will get left in the dust. Don’t get left behind. Consider the following Components of digital marketing and think about which ones work best for your business, your company, and your audience.

Different Components of Digital Marketing

Search Engine Optimization (SEO) – Make your brand show up at the top of Google, Bing, Yahoo and other search engines

Search Engine Marketing (SEM) – With pay per click & Google AdWords enable your website to emerge on paid listing of different search engines.

Content Marketing - Involves creation of promotional content for generating brand awareness, lead generation, traffic growth, or engaging more potential customers.

Pay-Per-Click (PPC) - Implies a mode of driving traffic to your web pages by paying an amount to a publisher every time someone clicks on your ad.

Social Media Marketing (SMM) – Advertising on Twitter, Facebook, LinkedIn and YouTube. Get maximum number of Likes and Tweets on twitter. 

Social Media Optimization (SMO) – The utilization of a number of outlets and networks to generate publicity to increase the awareness of a product, service brand or event.

Email Marketing - It is best way to communicate with your audiences via email containing promotional content, events information, and discounts.

How to Achieve Your Business Objectives using Digital Channels ?

No matter the size of your business, digital marketing is the most effective way to grow and achieve your business goals which could vary from any of the following:

• Increase revenue

• Build brand awareness
• Market your product or service
• Decrease cost
• Improve efficiency
• Increase productivity
• High return on investment
• Identify loyal customers

Apart from these business objectives, digital channels can be used effectively for:

• Educating & engaging with potential users
• Increase site traffic
• Providing profitable data
• Building trust
• Customer audits
• Grow online network

“Digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business. “